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Programmatic · Real-Time Bidding

Stop bidding
blind.high.on fraud.in the dark.

Clean traffic. Smarter bids. Real revenue recovery. Zenterah diagnoses your programmatic supply in real time — tracing every bid from SSP to DSP, so you see exactly where value leaks before it costs you.

See the results
OpenRTB-CompliantDiagnosis-Only · Never LivePrivacy-First · No Data ResoldRuns in Your Cloud
Real-time
Sub-50ms verdicts
Privacy-first
Evidence-backed
Ranked reasons
SSP ↔ DSP diff
Clean traffic
Smarter bids
Revenue recovery
Diagnosis-only
Real-time
Sub-50ms verdicts
Privacy-first
Evidence-backed
Ranked reasons
SSP ↔ DSP diff
Clean traffic
Smarter bids
Revenue recovery
Diagnosis-only

What one slice revealed

A single traffic slice — DE Mobile → PubMatic — measured against its own healthy baseline.

0%
Bid rate
-16 pts vs baseline
0%
Fill rate
-14 pts vs baseline
0%
Error rate
+3 pts vs baseline
0ms
Avg latency
no change
0.0B
Bid requests analyzed every day
SSP → DSP request tracing
Fraud & invalid-traffic filtering
Supply-path optimization
Ranked reasons & fixes
Zero changes to live traffic
Live
+0%
Average bid win-rate lift

Proven Performance Results

How Zenterah cleans supply and compounds win-rate over time — measurable, transparent, and always live.

0.0%
Valid traffic delivered
0%
Less wasted spend
<0ms
Real-time diagnosis

How it works

From a raw supply slice to a ranked, evidence-backed fix — in four steps.

01

Select a traffic slice

Filter by SSP, DSP, geo, device and format — e.g. DE mobile into PubMatic.

02

Analyze request pairs

We compare what the SSP sent against what the DSP received, across hundreds to thousands of OpenRTB pairs.

03

Rank the root causes

Every finding carries a confidence score, impact level and the exact evidence count behind it.

04

Apply the recommendation

Concrete fixes — reduce floor markup, preserve schain, restore consent passthrough.

See the diff

We compare what the SSP sent against what the DSP actually received — field by field — and rank the root causes by confidence, impact and evidence.

Floor price inflated +46% on average94%
High impact472 pieces of evidence
schain stripped from DSP request98%
High impact451 pieces of evidence
GDPR consent flag changed (1 → 0)91%
High impact488 pieces of evidence
SSP → DSP field diff slice-1
imp[0].bidfloormodified
4.4735→6.5402
Floor inflated +46% before it reached the DSP
source.ext.schainremoved
fyber.com → …→—
Supply chain stripped — triggers supply-path filtering
regs.ext.gdprmodified
1→0
Consent flag flipped — compliance + bidding risk
tmaxmodified
695→500
Timeout cut 195ms — less room for the DSP to respond

Seven domains, one diagnosis

Every request is checked across the full surface of what can quietly break your supply.

Technical

Timeouts, TLS/DNS errors, parsing failures and endpoint misconfiguration.

  • DSP not responding / timeout
  • Invalid response format
  • Rate limiting

Auction

Why bids never clear — floors, currency and format mismatches.

  • High floor price
  • Floor / currency mismatch
  • Size or format misalignment

Quality

Invalid traffic and privacy-consent signals that scare DSPs away.

  • IVT suspicion
  • Device anomalies
  • COPPA / GDPR consent issues

Transparency

Supply-path integrity: schain, ads.txt and seller authorization.

  • schain missing or invalid
  • ads.txt not authorized
  • Seller ID mismatch

Targeting

Enrichment that helps — or quietly breaks the match rate.

  • Missing IFA / bundle / domain
  • Over-enrichment
  • Language misalignment

Monetization

Fill, CPM and budget shifts that drain revenue per request.

  • Low fill rate
  • CPM drop vs baseline
  • Frequency-cap saturation

Policy

Blocklists and brand-safety rules silently filtering your supply.

  • DSP blocklists
  • Brand-safety restrictions
  • Creative rejection

Built for the whole supply chain

Everything Zenterah does to turn raw OpenRTB traffic into a ranked, evidence-backed diagnosis.

Live

Real-time diagnosis<50ms

Every OpenRTB request pair is scored the moment it flows in — no batch jobs, no waiting.

#Streaming#OpenRTB
Explore →
Core

SSP → DSP field difffield-level

See exactly what changed between what the SSP sent and what the DSP received.

#Transparency
Explore →
Active

Evidence-ranked reasonsconfidence-scored

Root causes ordered by confidence, impact and the exact count of evidence behind each.

#Ranking#Explainable
Explore →
Full coverage

Seven diagnosis domains7 domains

Technical, auction, quality, transparency, targeting, monetization and policy — checked on every request.

#Coverage
Explore →
Safe

Diagnosis-only, never livezero-touch

Nothing is ever applied to live bidding. You stay in control of every change.

#Read-only
Explore →
Active

Baseline benchmarkingper-slice

Each slice is measured against its own healthy baseline to surface real regressions.

#Metrics
Explore →

Your supply,
diagnosed end‑to‑end.

Every OpenRTB request pair is traced from SSP to DSP and scored against its own healthy baseline. Metrics, field diffs and ranked root causes — with the evidence behind each — surface as you scroll, so you see exactly where value leaks before it costs you.

Frequently asked questions

Does Zenterah change my live traffic?
No. Zenterah is diagnosis-only — it analyzes your OpenRTB request pairs and surfaces ranked reasons and recommendations. Nothing is ever applied to live bidding automatically.
How does it connect to my stack?
Zenterah ingests your SSP and DSP request logs via API or log export. Most teams are tracing their first supply path within a day.
What does “clean traffic” actually mean?
It means filtering invalid, fraudulent, and low-quality requests before they consume budget — so spend follows real attention and your win-rate reflects genuine inventory.
How fast is the diagnosis?
Per-request verdicts are produced in real time, typically under 50ms, with full SSP↔DSP field diffs available on demand.
Which SSPs and DSPs are supported?
Any OpenRTB-compliant partner. Zenterah is schema-aware rather than integration-locked, so new exchanges work the moment their request logs flow in — no per-partner connector to wait on.
How is our data handled?
Request data is processed for diagnosis only and never resold or used to train shared models. Retention windows are configurable, and everything can run inside your own cloud account on request.

See your supply, diagnosed

Book a demo and we'll trace one of your real supply paths from SSP to DSP — and show you exactly where value leaks before it costs you.

  • Diagnosis-only — never touches your live bids
  • Works with any OpenRTB partner
  • Can run inside your own cloud account

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